User Research
I start by understanding stakeholders and user problems. My process involves user research, analysis, ideation, prototyping, and testing for effective design solutions.
My portfolio
Welcome to my portfolio! Here, you'll find a selection of my work as both a graphic and UX designer, ranging from branding and visual identity to the creation of intuitive digital experiences.
Elegant simplicity
I prioritize simplicity and timelessness, ensuring that each design is not only visually striking but also highly user-friendly and engaging. My goal is to create designs that are both memorable and effective, standing out while serving your needs.
Wiwiri Marketplace App
For my graduation project, I designed a marketplace feature for the WiwiriApp, enabling users to easily find and purchase hair and beauty products. Inspired by my passion for black hair and Wiwiri’s mission to connect black hair stylists and clients, I was excited to bring this feature to life.
Customer Journey
After getting to know the audience, the findings are transformed into personas, customer journey maps, and requirement lists to fulfill all needs.
Final Product
The final result is an intuitive marketplace, perfectly aligned with user needs, as shown in the accompanying video.
Brasss Hotel Suites
At Brasss Hotel Suites, a 5-star hotel, I immersed myself in hospitality, enhancing the guest experience by rebranding to reflect Haarlem’s timeless luxury while honoring the existing brand identity.
Graphic Design
From menu's to cards and stationery, We created products for daily use and special events.
Social Media Design
The brand identity also needed to be translated to an Instagram feed.
Rebranding
While the hotel is expanding, it needed a more representative style that is recognizable by all guests.
Experience Design
With designing for Brasss & Haarlem Hotel Suites I tried to contribute to a consistent brand experience.
Climaflow
In the logo for Climaflow Installatietechniek, we chose a bronze color to match the pipes used in plumbing, and the letters are detailed with fittings and connections for a cohesive look.
Other projects
Bluzy Drinks
Discover my latest design for Bluzy Drinks This project features a blend of vibrant visuals and sleek graphics, capturing the brand’s essence and stand-out appeal.
Hagenauw Civiel Projects
This logo design for Hagenauw Civiel Projects reflects their expertise in civil engineering for concrete and water construction projects.
Wonen
In this a logo design for Wonen, you can see how I incorporated features of a house into a simple yet distinctive design, making the brand stand out.
IB integrity consulting
The logo for IB Integrity Consulting features a primarily blue color scheme, it incorporates a shield and an eye to convey security and insight.
Walking app
This was a design for a CMD project where we developed a walking app to motivate users and enhance brain function during the COVID-19 lockdown. The app combines engaging features to encourage regular walking and support mental well-being.
LUMI
My project for the Lumi app, was inspired by the French word for light, “Lumière.” This concept was designed to holp users manage their weight by allowing them to keep a diary, set goals, and track their progress effectively.
Renewmyday
Renewmyday is dedicated to promoting a 'vitality-first mindset,' focusing on enhancing employee wellbeing and creating a supportive work environment. As part of their brand evolution, I was tasked with designing their new B2B website, designing visuals and creating two promotional videos to showcase their offerings.
Promotional videos
Watch the promo videos designed for Renewmyday